A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. The release can be distributed by email, snail mail, or fax. Do not use attachments with a press release. Most editors will [...]
Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website.
The media, newspaper reporters, editors, and journalists will want to take a quick [...]
A media kit is simply an introduction for your product, your company, and yourself in a neatly organized package of information. The hard copy can be sent to newspapers, TV Stations, radio stations, and, of course, magazines as a way of publicizing your product.
Here’s What Should Be Included:
Copy of your product: [...]
Publicity is a key tool in your marketing program. A series of well crafted press releases distributed on a regular basis can unleash the power of publicity and:
Reach literally millions of potential buyers through the media off line and online.
Establish credibility as an expert in your field.
Establish trust with your website visitors by [...]
RSS news feeds have become a huge trend on the Internet but you may be wondering what on earth they are and how they could benefit your business. RSS stands for Really Simple Syndication.
RSS offers an easy way of distributing and gathering content from sources across the Web, including online newspapers, magazines, and blogs. Some [...]
Neckties are often considered a minor element in outfits, an insignificant piece of fabric worn simply because of tradition or dress codes. If you think about it, though, neckties open up a unique and potentially profitable opportunity. Despite the small display area available, you can spread a message or advocate a cause simply by making [...]
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information.
QUICK FACTS:
The Who What, When, Where, Why of a press release
Who should write a press release?
Well, for starters, someone with professional level writing skills and ample public relations experience will probably [...]
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the visual! TV viewers not only hear you; they see you; they [...]
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion that’s part of this entire activity, but there are hidden benefits in doing book [...]
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the [...]
