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Neckties are often considered a minor element in outfits, an insignificant piece of fabric worn simply because of tradition or dress codes. If you think about it, though, neckties open up a unique and potentially profitable opportunity. Despite the small display area available, you can spread a message or advocate a cause simply by making and wearing a promotional tie.

A New Advertising Tie-In
Consider neckties from the perspective of someone like a professional marketer, who must efficiently use any and all spaces available. The necktie, small surface area that it has, is still a potential advertising spot. Neckties are always visible, close to eye level and are seen by a particular group of people. Were it not for the lack of space, neckties would actually be better than billboards!

Promotional neckties can also be just as effective as other more expensive advertising media. It is not like you hide your tie, and it is always visible to passerby once you put it on. A promotional tie will also project the same image you do. If you look like a competent, professional guy, people who spot your necktie will think the same of the cause or company that you are promoting.

Neckties that promote your cause or company could also be just another method of targeted advertising. Think about it: the tie (and the tie’s design) will be seen by the people that the wearer regularly interacts with. You could change the design according to the wearer’s position and the demographic occupied by the people he or she deals with.

Up to Your Neck in Advertising
Another great thing about promotional ties is that you have several options for promotion with them. You can, for example, print a slogan or a company name on the tie. A tie with a single big logo or a pattern of small logos printed on it will also be an eye-catching and easily visible ad. Use your company’s color combination on the tie to make every wearer a walking endorser.

Getting an artist or a designer to conceptualize and execute the design is a good idea, especially if your company isn’t that well-known yet. Even if you have a lot of freedom with regard to the tie’s design, there’s a relatively thin line between shamelessly self-promoting and downright tasteless. The latter is obviously something that you don’t want associated with your company at all costs.

Countless people could be made to wear the promotional tie and thus advertise your cause or company. Promotional ties also make for very appropriate corporate gifts to men and women alike during Christmastime. Require it as part of the office dress code to have hundreds of people wear your ad everyday. Promotional ties make it easy for your ad to literally be everywhere.

Yes, ties are small. Yes, ties are seen as minor clothing elements. But consider this: few of your competitors are likely doing the tie technique of advertising. Promotional ties are practically an untapped gold mine of advertising; all you have to do is think of a good design and watch as your advertising literally walks up to your target market.

Neckties and other fashion accessories for men are Hendrik’s favorite topic to write about. He is also teh founder of an online tie shop that is dedicated to fine neckties and cufflinks for men.